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Suggested Trade Show "Checklist"
with "Target Dates"



Completion Date: Status:
_______________ _______ Check Function Space rental fees.
_______________ _______ Negotiate/Sign Convention Center Agreement.
_______________ _______ Negotiate/Sign Decorator-Service Contractor Agreement.
_______________ _______ Acquire Host & Overflow guestroom blocks.
_______________ _______ Compose/Design Expo Theme/Logo.
_______________ _______ Decide on Expo Format (seminars,show hours,hospitalities).
_______________ _______ Establish data base of Allied Associations.
_______________ _______ Determine and print working Floor Plan.
_______________ _______ Acquire pictures of past event, develop copy for Prospectus.
_______________ _______ Print envelopes, Exhibitor Contract/Prospectus.
_______________ _______ Print "Early Bird" letters for past exhibitors.
_______________ _______ Mail out past exhibitor requests for Exhibit Booth space.
_______________ _______ Increase Exhibitor mailing base minimum of __ companies.
_______________ _______ Print up mailing labels of prospective exhibitors.
_______________ _______ Final proof and printing of Exhibitor prospectus.
_______________ _______ Bring Exhibitor mass mailing to mailhouse.
_______________ _______ FAX followup campaign to prospective Exhibitors.
_______________ (ongoing) Telephone call soliciations for Exhibits.
_______________ _______ Consult with convention committee for Seminar content.
_______________ _______ Contact prospective seminar presenters.
_______________ _______ Confirm Seminar Presenters programs.
_______________ _______ Print attendee passes/attendee literature.
_______________ _______ Mail attendee passes/literature to Exhibitors for distribution.
_______________ _______ Mail attendee passes/literature to Allied Associations.
_______________ _______ Contact Trade Publications for Ad Rates/Trades.
_______________ _______ Develop Expo advertisements (per requested sizes).
_______________ _______ Send out Expo ads to appropriate magazines, newspapers.
_______________ _______ Develop Attendee Registration piece.
_______________ _______ Update existing attendee mailing lists.
_______________ _______ FAX campaign to members and prospective attendees.
_______________ _______ Mail out Attendee Registration piece.
_______________ _______ Develop Press Release.
_______________ _______ Mail out Press Release to updated database.
_______________ _______ Order Expo Namebadge stock/holders
_______________ _______ Process advanced registrations (set up database)
_______________ _______ Print up pre-registered attendee namebadges.
_______________ _______ Identify and outsource registration function if required.
_______________ _______ Mail out attendee namebadges (if required).
_______________ _______ Print reminder postcards.
_______________ _______ Send reminder postcards to registered attendees.
_______________ _______ Send out Exhibitor listings to Service Contractor for mailing of Exhibit Service Manual, or mail out Manual yourself.
_______________ _______ Confirmation letters sent out to all Exhibitors.
_______________ _______ Collect all Past Due Exhibitor Fees.
_______________ _______ Process all deposits into Expo Bank Account.
_______________ _______ Print up Exhibitor Pre-registered Name Badges.
_______________ _______ Arrange for Exhibit Lead-Retrieval services (if needed).
_______________ _______ Order all necessary signage.
_______________ _______ Order all necessary Audio Visual Equipment
_______________ _______ Order all necessary security guards
_______________ _______ Order all necessary electrical needs.
_______________ _______ Print up programs, Expo Director or any required Expo or Conference literature.
_______________ _______ Order all necessary Telephone/pager service.
_______________ _______ Coordinate internet site (if used).
_______________ _______ Payment of all preshow expenses/deposits.
_______________ _______ Hire additional convention staff (if needed).
_______________ _______ Review and confirm all pre-show details with Convention Center.
_______________ _______ Arrange for prizes, handouts.
_______________ _______ Prepare Exhibitor Evaluations.
_______________ _______ Review all Expo related invoices.
_______________ _______ Final Trade Show (Expo) Accounting/invoice payments.
_______________ _______ Send appropriate Thank you letters.
_______________ _______ Reserve dates for next event.
_______________ _______ Followup solicitations.